Wendy Schoonjans
Wendy is a senior commercial and brand strategist with over two decades of experience working alongside CEOs and leadership teams across consumer, FMCG, wellness, technology and growth-stage businesses.
Her expertise lies in bringing strategic clarity to complex environments, shaping positioning, go-to-market direction, and growth strategy in a way that connects insight to commercial outcomes.
She is known for her ability to simplify complexity, challenge assumptions, and help leadership teams focus on what truly creates value.
Inside The Bubble, Wendy brings strategic clarity and focus: what matters, what doesn’t, and what must change next.
Ksenia molodych
Ksenia is a commercial operations and growth specialist with deep experience aligning sales, marketing and commercial systems within scaling organisations.
Her background spans tech, consulting, manufacturing and service businesses, with a strong focus on revenue foundations, process clarity and operational discipline.
Her strength is turning strategy and intent into something that holds up in execution, stress-testing plans, surfacing risk, and building the commercial discipline that prevents drift.
Inside The Bubble, Ksenia brings commercial rigour: what will work, what won’t, and where the hidden friction sits.
ExecBubble was founded by two senior commercial leaders who have worked alongside CEOs through growth, change and complexity.
One brings deep expertise in strategic direction, positioning and growth clarity.
The other brings strength in commercial foundations, operational alignment and revenue discipline.
Together, they created The Bubble, a contained environment where strategic intent is tested against commercial reality before it becomes expensive.
We help CEOs see their commercial reality clearly - and decide with confidence.
We do not deliver projects.
We do not replace boards.
Inside The Bubble, thinking changes.
ENTERING THE BUBBLE
Membership in The Bubble is by invitation and application.
Each Bubble is curated deliberately.
We begin with a private discussion to understand:
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Where you are now
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Which decisions feel most consequential
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Whether The Bubble would meaningfully serve you
No pitch.
No obligation.
Just a clear conversation about whether this room is right for you.
Together, we help CEOs move from fragmented commercial effort to aligned execution - turning strategy into something that holds up under pressure.
Exec Bubble sits at the intersection of strategic clarity and commercial discipline.
We don’t deliver projects.
We don’t embed inside organisations.
We protect the environment where leaders can think properly, and decide confidently.
